Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they’re redefining consumer trends and brand loyalty. It’s a cultural shift that savvy marketers can’t afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are increasingly choosing furry companions over kids, with over 90% of dog owners considering their pets as family (Pew Research). The pet industry is booming, projected to reach a whopping $143.6 billion in sales in 2023 (American Pet Products Association). A significant chunk of that spending power lies with dog people: 62 million U.S. households own dogs (AVMA data), representing 44.6% of all households – outnumbering those with children under 18 (40%). Dog ownership saw a remarkable 16% increase between 2018 and 2023, highlighting the accelerating trend. DINKWADs often have higher disposable incomes compared to families with children, allowing them to spend more on premium products and experiences for th ...
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy a
Food companies are acknowledging that there are trends, and then there’s GLP-1 . Nestlé Health Science recently launched www.glp-1nutrition.com , “a platform that responds to consumer needs for
The Toy Association’s Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, li
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketin
Join us as we continue to follow up on our 2022 Gen-Z report, this time diving straight into the Metaverse, gaming and fashion applications (and implications). How the Metaverse is affecting tech gia
Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect poss
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief p
This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove peopl
Advent Calendars, or: 25 opportunities to engage and delight Trending Advent Calendars, Nov. 2021 from Hamutal Schieber Traditionally, an Advent Calendar helps count down the 25 days until Christmas,