The Toy Association’s Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is highly affected by seasonal and entertainment related trends; but at the same time, it’s important to note long-term trends and incorporate them into your strategy, rather than slap another “Barbie Movie” or “Trolls” sticker on a toy. Realizing that the Personalization mege-trend is not strategically addressed across the industry, Hamutal (Tula) Schieber, CEO of Schieber Research, chose to discuss this important opportunity at the 2023 Toy Fair. Hamutal discussed the 3 main types of personalization – created for me, created by me, and created with me – and explained how these pertain to generation Z and Gen Alpha, how new technologies like AI, On-Demand and 3D printing, AR, VR ...
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketin
... ften, especially on social media. Many companies, such as DressX , are virtually dressing people for. → In this process, a consumer may purchase a virtual clothing item, submit a picture o ...
Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect poss
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief p
... l Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose shopping over in-person shopping more often. However, a 2021 Raydiant survey found that 46 ...
Advent Calendars, or: 25 opportunities to engage and delight Trending Advent Calendars, Nov. 2021 from Hamutal Schieber Traditionally, an Advent Calendar helps count down the 25 days until Christmas,
... is healthy and what is a treat, whether to make a meal or buy it, whether to go to a store or buy ? What external factors influence the choice of brands and packaging – such as trends ...
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some
Now that in-person speaking is back on track, you can book Schieber Research CEO Hamutal (Tula) Schieber for either in-person or virtual talks, workswhops and courses. Please contact us for more deta